Branding Questionnaire


Company-related questions

1- How would you describe your services and/or products?

2- What are the long term goals of your company?

3- Why do you want a new logo? (if you already have one) What do you want your new logo to accomplish?


4- Who are your main competitors?


5- How are you different from your competitors?

6- What’s the age range of your target customer base?


Project-related questions

7- Do you have a tag line? If so, would you like it stated along side your logo?

8- Do you have any specific imagery in mind for your logo?

9- Do you have any color preferences, or existing brand colors?

10- Do you have any colors that you do not wish to use?

11- What adjectives should best describe your logo?

12- What feeling or message do you want your logo to convey to those who view it?

13- How do you prefer your logo to be worded or written out?


14- How would you like the typography to appear?
Example: script, bold, light, hand drawn, custom lettering

15- Where will you logo be used?
Example: print, web…

16- Where will your logo primarily be used?


17- What’s your preferred deadline, time frame or exact date of completion


18- Would you like any addition design services to be packaged with your new logo?
Example: business cards, envelops, letterheads, etc.

19- What logos appeal to you and why?