updated: 2018-08-07 10:26:03

And todays' entry for "What the scary words mean is :

Structured Data :
definition of the term structured data in relation to seo Structured Data is coded using in-page markup onthe page that the information applies to. The structured data on the page shoulddescribe the content of that page.
You should not create blank or empty pages just to hold
structured data; nor should you add structured data
about information that is not visible to the user,even if the information is accurate.

#seo #perfectscore

If you imagine your website as a book, structured data is effectively a post it note detailing the content of your post or page so that google can include it in an enhanced search result, all media is eligible for an enhanced display, data labels enable google to pick up on the important parts of your post or page and enhance the display and it's appearance in media rich search results, especially useful for Videos & Images